A few days ago I was researching “spotify stats” market.

It caught my attention because I saw one of the apps in the top results in the Music category in the US.

According to SensorTower data, stats.fm makes $300k per month with 200k downloads. The search intent behind “spotify stats” is not so high, so I’ve looked into TikTok to see if they leverage it to promote the app, and indeed:

There seem to be 3 leaders in this market

must.FM is built by some studio that has a large portfolio of different apps.

Trackify on the other side is done by a 17-year-old (we’ve talked briefly on Twitter under my tweet about this market).

What’s interesting about Trackify, is that it reached the 3rd spot rather quickly (the app was released recently in April), which would indicate that competition is low here and there is a space for another player, but…

The technical side

So the way those apps work is a combination of Spotify API + export feature.

You can get basic data from Spotify API - which is what most apps display for free. And then, if you want more detailed data such as how many hours you’ve listened to songs etc. you need to export your data from Spotify (which takes days) and then load them into the app.

That’s a technical limitation from the Spotify side, but it doesn’t seem like users are bothered by it. They mostly complain that the stats are not always reliable.

This type of app targets a more price-sensitive young demographic who is not always willing to pay for the offering.

Here is what AI sentimental analysis says:

My take

The competition is not so high in this market, but the demographic is rather young so the LTV might not be the highest. The competition is leveraging external marketing to bring most of the traffic, so it could be a good idea to position themselves under their branded keywords, such as “stats.fm” (49 popularity in the US) or “must.fm” (only 8 popularity).

As always, it’s important to ask yourself a question, “am I able to build a better offering than the competition?”

Before you go

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